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Bloken Heart_Press Release

Novartis ropes local actor Henry Thia to raise heart failure awareness

Novartis has launched its first digital campaign with DigitasLBi, with a focus on raising awareness of heart failure. The campaign runs for three months and runs digitally. It is exclusive to Singapore and aims to raise awareness and educate people on the symptoms of heart failure and how it can be identified. Digital media buying was also done by DigitasLBi.

The campaign features Singaporean actor and comedian Henry Thia and an animated heart in a 90-second online film that will be distributed on YouTube, paid media and through social media. The film is supported by three 60-second comedic interviews in which Henry Thia explores what the public know about heart failure today.

“Heart failure is a real global concern. With DigitasLBI, we wish to raise awareness of Heart Failure in Singapore through entertaining yet educational Social Media videos identifying the symptoms,” said Valerie Heng, Novartis product manager.

The campaign launch follows the appointment of DigitasLBi in March as the brand’s social media agency following a pitch. The agency was appointed to lead the social media awareness campaign about heart failure using engaging video content with a digital focus.

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