Digital Strategy Lead, China

Position:	Digital Strategy Lead, China
Company:	Waggener Edstrom Worldwide Communications Ltd.
Role Description:	Purpose of the Position: Accountabilities: Develops, guides, and helps to codify and implement digital strategies and online influencer engagement for agency clients in China. This individual will successfully establish himself / herself as the "Go-To" digital communications expert in China. Always wearing digital glasses and serves as cross account digital air traffic controller. Will serve as eyes & ears digital "trend spotter" for agency in China. The successful candidate will be responsible for keeping the core Digital Strategies Group and China account teams informed and energized about what's next in the digital world. Responsible for recommending winning next-generation PR strategies for both existing China clients and top-tier new business prospects (including, digital storytelling, online influencer engagement, social networking and online community building). Serve as trusted advisor to both internal and external stakeholders (agency account teams, clients and prospects) the Changing Influence Model and how best to leverage and manage emerging spheres of influence. Identify, partner with and motivate cross-discipline teams that span creative, digital production, research and account management. Provide pricing and budget guidance. Responsible for evangelizing an "integrated mindset" among China account teams/practices that promotes the inclusion of digital strategies as part of (rather than stand alone) components to the communications planning process. Works with Digital Strategies Group (DSG) to develop curriculum and training for account staff and practice groups to deliver these programs directly to clients. Support both regional marketing and PR activities for Waggener Edstrom Worldwide. This may include both primary and supporting roles at regional speaking engagements, networking receptions, and trade media interviews. Support development of unique market-focused digital communications IP for Waggener Edstrom Worldwide.
Company Description:	Waggener Edstrom Worldwide is one of the largest independent public relations firms in the world. The ideas, customs, interests and traditions that make up Waggener Edstrom's culture are the result of the contributions of the more than 700 people who work here. Over the past 21 years, we have invented new ways of delivering value to people who drive opinion in the marketplace and - through our insight, influence and sheer passion - have propelled our clients to the forefront of their industries. With roots in technology, we are building bioscience, public affairs, financial services and energy practice groups and partner with companies that are committed to innovation. Waggener Edstrom Worldwide is a global agency with Asian headquarters in Hong Kong, and offices in Singapore, Taipei, Seoul, Beijing and Shanghai. The agency's U.S. headquarters are in Seattle, with offices in Austin, Texas; Boston; Dallas; Los Angeles, the New York metro, Portland, Oregon; San Bruno, California; and Washington, D.C. The agency's European headquarter is in London and offices in Brussels, Munich and Paris. Our services include strategic communications, crisis counseling, press release production, translation, media relations and training, news monitoring, event management and direct marketing. The company is committed to hiring and developing the talents of he best and rightest and ensures that professionals have a working environment that allows them to thrive. As our client roster has grown, our Asian offices are expending and we are seeking passionate and motivated individuals. If this is the type of experience you are looking for, we want to hear from you! Waggener Edstrom Worldwide offers outstanding professional development and competitive compensation and benefits, as well as the unique opportunity to help set communication standards in the high-tech industry. Please submit your letter of intent and resume to asiarecruit@WaggenerEdstrom.com You are also welcome to visit our website at www.WaggenerEdstrom.com All personal data collected will be used solely for recruitment purposes.
Requirements:	Qualifications 7+ years experience that ideally includes mix of agency and in-house corporate experience. Bachelor degree a must. Advanced or specialty degree desired. Fluency in both English and Mandarin Ideal candidate will have truly "integrated" communications background that includes many shades of influence (PR, Interactive, Promotions, Advertising) or some mix of both traditional and new media. Proven track record of creative digital influence, social networking and social journalism. Must have keen understanding of the changing face of influence ability to toggle seamlessly between traditional and new influence paradigms (depending on client situation). Experience identifying and engaging online influencers as well as direct to consumer. Experience working with both B2B and Consumer brands. Ability to work with clients of all stripes from SMEs to global brands.
Salary Range: ( annual)	Not stated
Country:	China
Date Posted:	Monday, January 14, 08
Closing Date:	Tuesday, May 20, 08

To Apply:

Attention to:

Phone No.:

Email: asiarecruit@waggeneredstrom.com

Website: www.waggeneredstrom.com / http://jobs-waggeneredstrom.icims.com/waggeneredstrom_jobs/jobs/candidate/job.jsp?jobid=3056&mode=view