Sun, 07-Sep-2008
INTEGRATED MARKETING COMMUNICATIONS: Making the different tools work together seamlessly
| Topic: | INTEGRATED MARKETING COMMUNICATIONS: Making the different tools work together seamlessly | |
| Speaker: | Iris Wee, Vice President Marketing, StarHub | |
| Date: | Thu, December 13, 2007 12:30PM to Thu, December 13, 2007 2:30PM | |
| Venue: | Singapore Marriott Hotel, Ballroom 2 | |
| Sponsor: | Robert Walters | |
| To register: | Click here |
The Issue
Whether a company is large or small, its message must be seamless across all marketing channels. Not only must the approach be holistic, it must be sustained over time in order to maximize campaign goals and objectives. And while this concept may be simple in theory, its application can become a challenge for any company with multiple teams responsible for various elements of a campaign. As marketers struggle to create powerful advertising that spans all media using uniform messages and images, integrating your company’s marketing communication presents itself as a very real solution in the digital age.
Format
Fully catered sit-down lunch followed by an interactive presentation.
The Presentation
While most marketers will say that each advertising medium is different, all will agree that the real goal of any marketing channel is to sell the brand. And whether you prefer offline to online advertising, or a balanced mix of both, Starhub is a company that knows how to leverage on the strengths of each of its various platforms, while maintaining consistency and uniformity throughout any of its campaigns. Drawing on her 18 years of marketing experience, Iris Wee, Vice President Marketing, Starhub, will illustrate both the challenges and benefits of employing integrated marketing communication techniques into the planning stages of your next marketing campaign.
In an interactive presentation, Wee will discuss:
* How to leverage on various platforms to reach out to consumers
* How to make marketing seamless across all channels
* How to recognize the strengths and weaknesses of each medium you employ
In an interactive presentation, Wee will discuss:
* How to leverage on various platforms to reach out to consumers
* How to make marketing seamless across all channels
* How to recognize the strengths and weaknesses of each medium you employ
Why Attend
Regardless of whether you already have a policy on ensuring integrated marketing communication in all your marketing endeavours, this Marketing Peer Briefing will provide long and short term value to you, your team and your organization.
About the speaker
With over 18 years of marketing experience, Iris Wee is the Vice President of Marketing at Starhub and has been with the company since 1998. Prior to that, she spent eight years doing marketing and working in broadcasting for MediaCorp.
A home-grown talent, Wee graduated from the National University of Singapore and has always had a fascination with the marketing profession. Straight from school she began her career, and has been whole-heartedly working towards an integrated approach within her companies ever since.
A self proclaimed TV lover, Iris is also devoted to hitting the gym three times a week and places a lot of emphasis on a holistic approach to her work life and her home life.
About the sponsor
Marketing magazine is thankful for the generous support of Robert Walters. Robert Walters is one of the world’s leading specialist professional recruitment consultancies with a network of offices spanning Singapore, the United Kingdom, Ireland, Continental Europe, South Africa, United States, Australasia and Asia. Robert Walters focuses on permanent, contract and interim recruitment across all industry sectors and at all levels of seniority. They manage the careers of the highest calibre candidates in the fields of human resources, accounting, finance, banking, information technology, legal, sales and marketing, operations and general management. Their client base comprises leading blue-chip multinational corporations and major financial service organisations through to SMEs and local businesses. For further information about Robert Walters, please visit their website.