WEB 2.0: MARKETING TO THE DIGITAL GENERATION: All hype or a legitimate marketing channel?
| Topic: | WEB 2.0: MARKETING TO THE DIGITAL GENERATION: All hype or a legitimate marketing channel? | |
| Speaker: | Tony Boatman, former Group Marketing Manager of Entertainment & Devices Division SEA, Microsoft | |
| Date: | Fri, August 31, 2007 12:00PM to Fri, August 31, 2007 2:30PM | |
| Venue: | Sheraton Towers Singapore, Ballroom 2 | |
| Sponsor: | Robert Walters | |
| To register: | Click here |
The Issue
Most people simply hear the words Web 2.0 and know there is some serious buzz. But what is Web 2.0 really all about? As marketers race to be at the forefront of digital technology, we have to ask ourselves – how valuable is the digital marketing channel, or is it all just a bunch of hype?
Format
Fully catered sit-down lunch followed by an interactive presentation.
The Presentation
With an over flux of buzz for digital marketing and new media channels emerging daily to target the current digital-savvy generation, it is nearly impossible to sift through the hype and identfy legitimate marketing channels. As a senior marketing professional with years of ‘big brand marketing’ under his belt, Tony Boatman, former South East Asia Group Marketing Manager, Entertainment and Devices Division at Microsoft, will share his thoughts on the current state of consumer IT marketing in Asia and discuss how the emergence of the so called Web 2.0 phenomenon can potentially change the game.
In an interactive presentation, Boatman will discuss:
* How to objectively assess marketing to the new digital generation without getting caught up in the fluff;
* The current state of consumer IT marketing in Asia; and
* First-hand experiences in overcoming the challenges faced with launching products like Xbox 360 and the much-anticipated Windows Vista and Office 2007.
In an interactive presentation, Boatman will discuss:
* How to objectively assess marketing to the new digital generation without getting caught up in the fluff;
* The current state of consumer IT marketing in Asia; and
* First-hand experiences in overcoming the challenges faced with launching products like Xbox 360 and the much-anticipated Windows Vista and Office 2007.
Why Attend
Regardless of whether you already invest in digital marketing mediums or are looking to learn more about the Web 2.0 buzz, this Marketing Peer Briefing will provide long and short term value to you, your team and your organization.
About the speaker
In August 2007, with fourteen years of Marketing experience under his belt (eight with two of the world’s top consumer brands), Tony is starting up his own company.
Before the entrepreneurial urge kicked in, Tony was the South East Asia Group Marketing Manager, Entertainment and Devices Division at Microsoft, where he was tasked with developing and implementing the division’s marketing plans across the region.
At Microsoft, Tony oversaw the Marketing Communications, Product Marketing, Channel Marketing, Interactive and Public Relations disciplines. During his 2.5 year stint at the world’s largest software company, Tony led a team that orchestrated the launches of Xbox 360, Windows Vista and Microsoft Office across South East Asia. In the six years prior to joining Microsoft, he was the Regional Marketing Director for Nokia Mobile Phones.
Tony holds a Bachelor of Science from the University of Melbourne and an MBA from Macquarie Graduate School of Management in Sydney. He is a passionate “big brand marketer.”
Tony grew up in Australia on a 3000 hectare sheep and wheat property, four hour’s drive from the nearest McDonalds! At the age of 16 he learnt to fly a small Cessna aircraft, a full 2 years before he could legally drive a motor vehicle! In his spare time he plays football, tennis and snow skis. He is married and resides with his investment banker wife in Singapore.
About the sponsor
Marketing magazine is thankful for the generous support of Robert Walters. Robert Walters is one of the world’s leading specialist professional recruitment consultancies with a network of offices spanning Singapore, the United Kingdom, Ireland, Continental Europe, South Africa, United States, Australasia and Asia. Robert Walters focuses on permanent, contract and interim recruitment across all industry sectors and at all levels of seniority. They manage the careers of the highest calibre candidates in the fields of human resources, accounting, finance, banking, information technology, legal, sales and marketing, operations and general management. Their client base comprises leading blue-chip multinational corporations and major financial service organisations through to SMEs and local businesses. For further information about Robert Walters, please visit their website.