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Blue Ocean Strategy

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Blue Ocean Strategy

29 Oct 08 to 30 Oct 08
Singapore

Are you trying to place yourself in front of your competition? Why?


Blue Ocean Strategy is a revolutionary way of thinking that can help you make competition irrelevant and help propel your business forward.


Join us on 29-30 October in Singapore and learn innovative new concepts and ways to Master Blue Ocean Strategy. This training will change
predominant mindsets within your organization and help steer the way for strategic and creative planning for you and your organization!

Join us for an interactive 2 days to:

  • Explore Blue Ocean Strategy. What is it and how do you apply?

  • Master BOS tools, model and frameworks to simulated business challenges.

  • Improve your current strategic approach towards
    competition and the marketplace.

  • Discover ways to identify opportunities and
    challenges around you.

    Application Examples:

  • Cirque du Soleil Blending of opera and ballet with
    circus format while eliminating star performer and
    animals.

  • New York City Police Department (NYPD) executed a
    blue ocean strategy in the 1990s in the public
    sector, successfully reduce crime rate in less than
    two years and without an increase in budget.

  • Southwest Airlines offering flexibility of bus
    travel at the speed of air travel using secondary
    airports.

  • Nintendo's Wii An example of this strategy is the
    success of the Nintendo Wii and DS, which Nintendo
    designed to target audiences not traditionally known
    to play videogames. By simplifying its interface
    (through a touchscreen on the DS and motion controls
    on the Wii)and by marketing software which is
    designed to complement daily life rather than create
    escapist experiences (games such as Wii Sports,Wii
    Fit, and Brain Training)

    Blue ocean strategy applies across all types of industries from the typical suspects of consumer product goods to b2b, industrial, pharmaceutical,financial services, entertainment, IT, and even defense. If you are serious about influencing the fundamental business environment for you and your company, then this is a MUST attend seminar for you.


    Few seats left! Register now and don’t miss out!

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