Market Differentiation makes all the Difference - Mastering Blue Ocean Strategy

The phrase “think out of the box” has been used by millions of people around the world. But people rarely practice what they preach. It’s not because they don’t believe it’s effective. Most of the time, they don’t do it for the simple reason that they do not know how. They are unsure of what exactly thinking out of the box entails much less how to begin doing so.

This goes the same for companies big and small. Most businesses compete via the Red Ocean mentality where their strategy lies in killing the competition for the greater share of the pie. The gauge in finding out whether you’re winning or losing is the increase or decrease of the fixed universe which is your target market. If this sounds all too familiar, let me warn you now: Competition goes both ways. You get bitten back.

Blue Ocean Strategy is a 2-day training course that will teach you how to eliminate competition by recognizing an untapped market, a whole different pie which you can dominate with little or no rivalry. This is the business strategy version of “thinking out of the box” method that is proven to work.

Key topics that will tell you how to begin thinking the Blue Ocean Way:

• An exploration of Blue Ocean Strategy and Red Ocean Strategy: What is the difference?
• Self assessment tool: Identify your current approach,
ideas etc towards strategic planning.
• Identify opportunities and challenges around
innovations, left-field thinking and managed risk taking.
• The BOS tools,models and frameworks: how to use them
to get result.
• Activities and exercises applying models and tools to simulated business challenges.

If you are in a position where you can influence the fundamental business structure of your department and your company, then this is a MUST attend training seminar for you.

Learn how to begin thinking out of the box via Blue Ocean Strategy this coming 29-30 October, 2008 in Singapore. Register in any of these 3 easy steps;

1. Email me at marketing@alleventsgroup.com
2. Call +65 6506 0965
3. Log on to www.alleventsgroup.com/bos