Sun, 12-Oct-2008
VALUING ONLINE SUCCESS: The big story behind small (but powerful) numbers
| Topic: | VALUING ONLINE SUCCESS: The big story behind small (but powerful) numbers | |
| Speaker: | Tony Boatman, Group Managing Director, Peritus Marketing, & Siva Ganeshanandan, Marketing Director Asia Pacific, Interwoven | |
| Date: | Fri, September 19, 2008 12:30PM to Fri, September 19, 2008 2:30PM | |
| Venue: | Orchard Hotel Ballroom I, Singapore | |
| Sponsor: | ||
| To register: | Click here |
The Issue
You have an online budget and an online strategy but you need to show results
yesterday. There is no more difficult dilemma for marketing professionals today than how to maximize, measure and justify the online budget. The numbers might look small but do you know the value of those numbers, how they compare to main media spend and most of all how to sell those figures upwards. Equally important is a focused conversion strategy so once the initial thrill of your online campaign has faded, you can gauge how your efforts online are translating into solid results.
yesterday. There is no more difficult dilemma for marketing professionals today than how to maximize, measure and justify the online budget. The numbers might look small but do you know the value of those numbers, how they compare to main media spend and most of all how to sell those figures upwards. Equally important is a focused conversion strategy so once the initial thrill of your online campaign has faded, you can gauge how your efforts online are translating into solid results.
Format
Fully catered sit-down lunch followed by an interactive presentation.
The Presentation
Getting customers and potential customers to your online properties is half the battle, the other half is working out what to do with them once they are there as well as quantifying time spent there.
Marketing magazine presents a strategic platform to arm you with the tools to drive success on both fronts. In a unique format two experts address the issues surrounding both halves of the online success equation.
As senior marketing professionals with years of diverse experience under their belts, Tony Boatman, Group Managing Director, Peritus Marketing, and Siva Ganeshanandan, Marketing Director Asia Pacific, Interwoven will share their thoughts on the current state of online marketing in Asia and discuss how advances in technology are enabling marketers to get more out of their online marketing campaigns.
The opening presentation by Tony Boatman will discuss:
"ONLINE CAMPAIGN STRATEGY: Why 3% conversions is great!"
- The changing media landscape (key trends)
- The changing consumer landscape (key trends)
- Digital marketing best practices - an online campaign mix·
- Who sets the metrics for success
- Delivering the biggest bang for your buck. Why 3% conversion is better than the alternative
- To get beyond 3% - Relevant content is KING
The concluding presentation by Siva Ganeshanandan will discuss:
"ONLINE CONVERSION STRATEGY: Why 3% can be better!"
- Most web-sites today are not good enough - there is a need to help our "Good King Content"
- Getting your customers involved in decisions around content and usability
- The use of Personas, User Journeys and User Behavior to offer a targeted engagement
- Analytics for user and content insight and actions - not to justify the spend
- A closed loop approach to content optimisation.
Why Attend
Regardless of whether you are currently investing in online or are looking to learn more about online conversion and measurement tools, this Marketing Peer Briefing will provide long and short term value to you, your team and your organization.
About the speaker
Tony Boatman has 15 years of Marketing and senior leadership experience with some of the world’s leading brands. In January 2008 Tony established a diversified Marketing Services company, The Peritus Marketing Group, representing two core sub brands: Blueprintsâ and Raw Onion Marketing.
Previously, Tony was the South East Asia Group Marketing Director, Entertainment and Devices Division at Microsoft, with particular responsibility for launching Xbox and Windows Vista. Before Microsoft, Tony was Regional Product Marketing Director for Nokia Mobile Phones.
Tony holds a Bachelor of Science from the University of Melbourne and a Master of Business Administration from Macquarie Graduate School of Management in Sydney.
Siva Ganeshanandan heads up the APJ marketing team for Interwoven. While his current role is primarily B2B marketing, he has over the last 6 years worked with some of the leading marketing organizations in the region, on optimizing their online presence.
His experience is across industries and includes local and regional banks, airlines, consumer packaged goods brands and telcos and has advised on online content optimization, user segmentation, marketing asset management and keyword management.
With Interwoven’s acquisition of Optimost, Siva has been working with both clients and digital agencies on using real time testing to directly increase visitor conversions.
A graduate and former President of the University of London, Siva started his career at Cisco Systems before joining Internet Startup – Mirror Image.