Soundless Journey No More - Meet Michael Tien of Atlas Sound & Vision (SIM Business Insight)

'From rags to riches' is simply an understatement to describe the turbulence that ATLAS Sound & Vision went through that makes it today, an inspiration in quality sound and vision lifestyle solutions.

This home-grown music business started in 1962 with humble beginnings in a shop-house at Market Street, importing and retailing high-end audio and visual products. But after 21 years in business, they fell silent in 1986 due to the economic crisis. They lost everything! But the company was able to recoup and rose almost immediately, hitting profits beyond their expectation within a very short period, securing a host of awards, including ‘The Most Improved Sales’ among distributors (Bose) in 2005, and
winning the Singapore Prestige Brand Award in 2006 and 2007. The company has also grown in strength and size with their latest additions –being an ATLAS Experience store at Kuala Lumpur City Centre and an ad notam showroom at Millenia Walk.

Experience an evening with this visionary leader, Dr Michael Tien, CEO and Managing Director of ATLAS Sound & Vision, as he shares his inspiring entrepreneurial journey; challenges he faced during the company's post-recession reorganisation and his strategies in co-developing the framework for the company's structured product demonstrations and customer engagements, that are the hallmark of the Atlas experience. His commitment as a leader in the fi eld of entrepreneurship has won him the recognition from the American University Foundation and he was conferred a PhD in Entrepreneurship.

Key Learning
• Recognise the opportunity to turn passion into business
• Leverage on failure to bounce back stronger
• Product and service differentiation
• Keeping things simple and focus on profi ts – not on
product lines
• Reinvent yourself
• Create and build a brand