STORYTELLING: Delivering a deeper consumer connection

Topic:	STORYTELLING: Delivering a deeper consumer connection
Speaker:	Tim Parkinson, Marketing Director, Nike
Date:	Wed, May 30, 2007 12:00PM to Wed, May 30, 2007 2:30PM
Venue:	Singapore Marriott Hotel
Sponsor:	Robert Walters
To register:	Click here

The Issue

In an era of media fragmentation, brand proliferation and the explosion of content, marketing professionals are often overrun with a myriad of marketing channels and opportunities. Whether the company is large or small, developing a deep consumer connection is a major challenge for today’s marketers.

Format

Fully catered sit-down lunch followed by an interactive presentation..

The Presentation

In this highly competitive environment, Nike has mastered the marketing strategy of storytelling and become a model for companies that want to develop a deeper consumer connection. In order to distinguish their brands from those of their competitors, companies must continuously engage and involve their audience with stories that offer meaningful and memorable experiences. As a senior marketing professional with a strong advertising background, Nike’s Marketing Director, Tim Parkinson, will share Nike’s experiences on how storytelling has helped the brand connect with consumers in a profound and meaningful way.

In an interactive presentation, Parkinson will cover:

* How to objectively assess your storytelling marketing strategy and determine how to distinguish your company and brand from competitors;

* How to benefit from great stories that engage, involve and are fed by the consumer in order to maximise your marketing strategy; and

* How Nike has excelled in storytelling marketing – by finding the right stories, finding the right storytellers and finding the medium that will amplify the story - in order to position itself as a leader in Singapore and regionally.

Why Attend

If you work in marketing in a company that wants to reach consumers on a deeper level, or if you work in an ad, PR, interactive or event marketing agency that utilizes storytelling for clients, this Marketing Peer Briefing will provide long and short term value to you, your team and your organisation.

About the speaker

Tim Parkinson began his career as a copywriter with an independent agency. After a spell handling marketing with Time Inc, Parkinson moved to Ogilvy & Mather. For 10 years he worked for the Ogilvy group in Hong Kong and Malaysia before joining BBDO. In 1999, Parkinson moved to Amsterdam with Wieden + Kennedy to run Nike’s European advertising business. In 2002, he joined Nike as the Advertising & Digital Director for the Asia Pacific region. Appointed as Nike’s Marketing Director for SEA in 2005, Parkinson currently overseas activities in 16 countries across the region.

About the sponsor

Marketing is thankful for the generous support of Robert Walters. Robert Walters is one of the world’s leading specialist professional recruitment consultancies with a network of offices spanning Singapore, the United Kingdom, Ireland, Continental Europe, South Africa, United States, Australasia and Asia. Robert Walters focuses on permanent, contract and interim recruitment across all industry sectors and at all levels of seniority. They manage the careers of the highest calibre candidates in the fields of human resources, accounting, finance, banking, information technology, legal, sales and marketing, operations and general management. Their client base comprises leading blue-chip multinational corporations and major financial service organisations through to SMEs and local businesses. For further information about Robert Walters, please visit their website www.robertwalters.com.