DigiGen-M 2008 : Marketing to the Digital Generation

DigiGen-M 2008

Now is the Time! Catch it or Miss it! The trend of digital marketing is developing in Malaysia, especially with the dawn of digital generation and the increasing awareness of technology in the country. There is no doubt for marketers to utilize the different marketing channels to touch the different desired audience to create a greater awareness of their brand. Attend DigiGen-M and update yourselves with the latest marketing channels and learn from industry marketing practitioners in creating successful marketing strategies. Hear from leading companies and corporations on how they have utilized the different marketing tools to bring their businesses into a higher level!
Key Topics:

1. The Dawn of the Digital Era

2. Creative and Dynamic Branding: Offline and Online Marketing Integration

4. Connect your Brand to the Islamic World

5. Optimizing the Different Facets of Social Networking for a Successful Marketing Strategy

6. Embarking on the Word of Mouth Marketing Campaign

7. The Emerging Trend – Social Networking in Mobility

Key Speakers:

President
Direct Marketing Association Malaysia

Country Manager
Habbo Hotel

Senior Executive
IBM

Head of Marketing
Samsung Malaysia Electronics (SME) Sdn Bhd

Director
Synovate

Senior Executive
The Nielsen Company

For brochure and enquiries, contact Mira Ibrahim at +65 6324 9751 or mira@availcorp.com