Proactive Rural Marketing Strategies

The Indian rural market with its vast size and demand base offers a huge opportunity that MNCs cannot afford to ignore. With 128 million households, the rural population is nearly three times the urban.

The FMCG, automobile, manufacturing, IT, agriculture, finance & insurance sectors are moving into the rural markets of India in a big way. There is immense potential for rural consumers to contribute to the growth of the Indian economy and leading organisations from various industries have taken good note of this potential.

In summary, the rural market is a goldmine that has not been effectively tapped into. Delegates attending this event will educate and enlighten themselves on the various approaches an organization or industry could possibly take to benefit from this large pool of wealth.

Key benefits for attending this event:
* Analysing case studies to make the most out of these markets
* Driving and Benchmarking the performance of your rural marketing efforts, strategies and methodologies
* Identifying the emerging trends in rural marketing and spotting the future developments in this domain
* Advertising & promoting products and services effectively
* Focusing on what organisations need to do in their structures to service the rural markets
* Identifying practical solutions to overcome communication issues
* Optimising on proven distribution practices to reach out to the rural areas
* Defining clearly the customers needs and meeting their requirements effectively
* Creating a customer-centric culture
* Analysing the concepts and approaches of the development pattern
* Planning strategies and develop applications in promotion of rural products

For more information, request event brochure and special rebates, please contact:

Ms. Kelly Lee
Tel No: + 6032723 6798
Email: KellyL@marcusevanskl.com
Website: http://www.marcusevans.com/html/eventdetail.asp?eventID=13553&SectorID=1&divisionID=