In- store Marketing Forum

It is generally accepted that 20% of your customer base makes up 80% of your sales. While advertising can bring customer to a store, it can also work from within your store. Getting your message into the hands of your customers is crucial in influencing your customers to make that final buying decision. While broadcast and print advertising has dominated consumer input for decades, in-store advertising is taking center stage as new technologies combine with focused brand messages to capture the captive audiences right where the magic happens—at the point of purchase.

Your competitors are not just looking to increase market share, they are looking to steal it on the sales floor. As such, it is necessary to grab the consumer where he is making the purchasing decisions and in-store is the only place your brand can be assured that it will reach your target consumers with its message to those decision makers.

Only by formulating strategies that surround the consumer with coherent tools, consistent messages and maximum brand experience, can you win sustainable customer loyalty; drive sales and fuel long-term profits. This conference provides you opportunities for meaningful participation and constructive confrontation, debate and discovery on issues related to shopper’s insights, brand loyalty and in-store ROI.

Key benefits of attending this conference:

· Reviewing ways to maximise customer entertainment experience in your store to encourage repeat visit

· Making your in-store marketing efforts reflects in your sales figures

· Increasing your product’s visibility in-store to encourage both cross-selling and brand building

· Achieving the goal of maximising cost effectiveness while minimising the environmental impact

· Exploring the recent development for unconventional in-store marketing application in this region

· Deriving a route map for Asian companies embarking on implementing a digital in-store presence

· Examining the surviving techniques in a crowded and mature market full of similar products and services

· A model for calculating the value of in-store communications.

Key Topics:

Consumer insights and applications
The store as a media channel
Building brands in-store
Valuing in-store marketing

For event brochure, please contact:

Contact Name: Ms. Tan Peng Pheng
Telephone: +603.2723.6614
Email: tanp@marcusevanskl.com