Sun, 07-Sep-2008
EARNING YOUR STRIPES: How the aggressive marketing approach of Tiger Airways helped it beat the odds
| Topic: | EARNING YOUR STRIPES: How the aggressive marketing approach of Tiger Airways helped it beat the odds | |
| Speaker: | Rosalynn Tay, Chief Commercial & Marketing Officer, Tiger Airways | |
| Date: | Thu, March 13, 2008 12:00PM to Thu, March 13, 2008 2:30PM | |
| Venue: | Sheraton Towers Hotel, Ballrooms 3 & 4 | |
| Sponsor: | DMrocket | |
| To register: | Click here |
The Issue
As a marketer, how do you get the most out of what you have to differentiate yourself from the competition? How do you stay in touch with and retain your customers without breaking the bank? Most importantly, how do you employ brand strengthening strategies while reinforcing your company’s business model? Let Tay show you how Tiger Airways has tackled these pressing issues.
Format
Fully catered sit-down lunch followed by an interactive presentation.
The Presentation
As part of the senior management team responsible for driving the rapid expansion plans that turned Tiger Airways Singapore into one of Asia-Pacific’s leading low fare carriers, Tay will talk about some of the marketing pillars she used to help separate her brand from the crowd. Regardless of your industry, Tay’s insights will help shed light on your own marketing strategies.
In an interactive presentation, Tay will discuss:* Leveraging on key insights to improve your marketing strategy. * Positioning your brand to better reach and retain your customers.
* Building and strengthening your database from the ground up.* Employing CRM & database marketing to extract valuable customer insights. * Utilising sound branding strategies that stay true to your brand promise.
Why Attend
Regardless of whether you already have a strong differentiation strategy and policy on building and maintaining an efficient database, this Marketing Peer Briefing will provide long and short term value to you, your team and your organization.
About the speaker
Rosalynn Tay, Chief Commercial and Marketing Officer of Tiger Aviation Group, has over 18 years of experience in marketing, advertising and management roles. Tay was part of the team responsible for the rapid expansion of Tiger Airways into one of Asia-Pacific’s leading low fare carriers.
Ms. Tay holds a Bachelor of Business Administration degree, majoring in Marketing from the National University of Singapore. Prior to working with the Tiger Aviation Group, Rosalynn was Deputy Managing Director with Leo Burnett where she played an integral role in the successful re-launch of McDonald’s in Singapore. Tay’s unique and diverse career background has enabled her in-depth understanding of the dynamics from both client and agency perspectives.
A keen golfer, Tay also enjoys movies and fine wine.
About the sponsor
Marketing magazine is thankful for the generous support of DMrocket. DMrocket, a newly created division of SingPost, is Asia's hottest new specialist Direct Mail shop that offers everything from highly targeted lists, creative executions, printing and response handling right through to warehousing, letter-shopping and delivery. Whether you're new to Direct Mail or a seasoned professional, you can use DMrocket's comprehensive suite of services as a complete, one-stop-shop solution or as individual components to help boost your marketing communications activities.