No quacks in Harbour City's latest PR stunt

Harbour City kicked off the iconic Rubber Duck's exhibition this morning at its landmark front gate to draw visitors.The exhibition, which will last until 9 June, aims to 'spread joy' and provide a new experience for Harbour City customers in collaboration with creative studio AllRightsReserved.Harbour City is promoting the exhibition mainly on social media platforms including facebook, twitter, Sina and WeChat. At the time of posting, Harbour City's Facebook page had already reached more than 5,066 likes."Apart from gaining publicity for Harbour City within the city, the iconic Rubber Duck, designed by internationally acclaimed Dutch artist Florentijn Hofman, is a great media for us to build up international image," said a spokesperson of Harbour City."Collaborating with world class artists is our strategy to promote Harbour City to overseas."Hailed as the first Hong Kong maritime art exhibition, the Rubber Duck project also includes a rubber duck swimming pool and a Rubber Duck photography exhibition in Harbour City Gallery. Additionally, 24 rubber ducks in smaller size will also be showcased next to the giant duck for visitors to take photos.A corresponding photography contest on instagram will also be launched during the exhibition where winners can take away Harbour City's premier gifts.