Nippon Paint concludes media pitch

Nippon Paint has appointed Mindshare as its media agency.Mindshare Malaysia won the account following a pitch which included UM and incumbent Vizeum. The appointment is effective 1 January 2016 and covers the full suite of strategic and media services.Alex Yoong, assistant general manager group marketing of Nippon Paint said:“Everyone talks about data and content being today's key imperatives for successful brand building. Mindshare demonstrated a clear understanding and expertise for both. We look forward to partner with them in our next growth evolution to position the brand beyond mere top-of-mind but one with heightened stickiness as the definitive expert offering total coating solutions.”Varun Channa, MD of Mindshare Malaysia said: “It is exciting to partner with a brand like Nippon Paint which shares the same future-forward vision as Mindshare. Home improvement is a complex purchase behaviour category and I am certain that with our adaptive marketing approach and deep understanding of consumer journey, this partnership will bring category-first marketing innovations.”