Nikon consolidates duties under Maxus

Nikon has consolidated its media, digital, and social media duties under Maxus Singapore. Maxus Singapore will now be fully responsible for helping Nikon to drive its integrated brand campaigns and will share social media duties with Vocanic, a part of Group M.As part of its latest launch brand campaigns, Nikon Singapore has partnered with SPH Kiss92FM to get listeners to share their dreams and aspirations on air. Selected winners will win a Nikon COOLPIX each daily and final winners will stand a chance to grab home a Nikon DSLR D5300.“We will continue to focus our marketing campaigns on touching the lives of the young professional audience and connect with them through more innovative and creative platforms to help grow our brand preference among this sophisticated and savvy audience” says Jonathan Ang, deputy general manager of Nikon Singapore.