Nike has launched the brand campaign #EvenTheOrdinaryCanFly to honour gold medalist and world record holder Liu Xiang, who announced his retirement yesterday, for his incredible accomplishments.
With the theme “an ordinary person can achieve the extraordinary”, the campaign captures Liu’s pioneering spirit and aims to inspire a future generation of runners to believe in themselves, push beyond their limits and dream big.
Liu signed the first endorsement deal with Nike in 2002. The brand and the athlete have worked closely ever since.
In November 2014, Nike formally opened the Liu Xiang Center on its new Greater China Headquarters in Shanghai in honour of their long-term relationship.