Nike Hong Kong has handed its social media business from incumbent Ogilvy & Mather’s Social@Ogilvy to IPG Mediabrands’ newly rebranded social media arm Society.
Society, which launched in April 2017, beat several agencies in a competitive pitch to lead content development and community management for Nike in Hong Kong.
Marketing understands the pitch took place in April while the appointment is effective this month.
Penny Chow, head of Society Hong Kong said: “Society offer a differentiated proposition in the Hong Kong market, as a social and content partner that is obsessed with truly defining our client’s needs and offering bespoke solutions to create genuine connections with consumers. We are incredibly excited to partner with a game changing power brand as progressive and innovative as Nike.”