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NHB Appoints Carat

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The National Heritage Board has appointed Carat following an open tender for its media buying duties for the next year, with the option to extend for another.MEC and OMD were other agencies involved in the pitch.The incumbent for the account was Mediacom which was appointed in 2009. Carat's duties will include media buying and planning services for the Singapore Biennale, among others.The pitch was called in September this year and was managed by R3.

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