The art and science of connecting with consumers
Marketing-interactive.com




Latest Magazine Dot Archive dot Marketing Events dot Events Calendar dot Senior Appointments dot Tip off

breaking news | May 23, 2013

Community Management Lead, Flok

Staff Writer | Singapore | Mar 22, 2013

Role Description - As community management lead you start and finish the conversation. You have your own methodology and process.
more FULL ARTICLE

Yum! Brands to present at Customer Loyalty 2013

Staff Writer | Singapore | Mar 22, 2013

Singapore - Vipul Chawla, vice president and chief marketing officer for Yum! Brands Asia will be the keynote speaker at Customer Loyalty 2013.
more FULL ARTICLE

The Edge launches Review

Ee Laine Wong | Malaysia | Mar 22, 2013

Malaysia - The Edge Media Group (TEMG) launched Review, a weekly digital magazine reporting on Southeast Asian business and politics, headed by Leslie Lopez.
more FULL ARTICLE

Uniplan bets on big Asia expansion

Staff Writer | China – Shanghai | Mar 22, 2013

Shanghai - Branding and events agency Uniplan has hired former Text100 Greater China managing director to spearhead an aggressive growth strategy across Asia.
more FULL ARTICLE

Medicom hypes up Ustream

Staff Writer | Korea | Mar 22, 2013

South Korea – Live video streaming service Ustream Korea worked with PR agency Medicom in publicising the service through its newly created SLS (social live service) concept.
more FULL ARTICLE

Integrated agency Tigress Tigress launches

Via afaqs | India | Mar 22, 2013

India – Industry veteran Meera Sharath Chandra starts up Tigress Tigress, a new digital-centric integrated communications agency.
more FULL ARTICLE

F&B brand Super's new identity

Rezwana Manjur | Singapore | Mar 22, 2013

Regional - Distributor of food and beverage products Super Group has unveiled a new brand identity, looking to elevate its presence globally and in Southeast Asian markets.
more FULL ARTICLE

Understanding Korean youths

Staff Writer | Korea | Mar 22, 2013

Korea – Y&R's Generation Asia Korea study finds Korean youths practical, logical and caught between anxiety and ambition.
more FULL ARTICLE

Havas Media wins Wonder Cement account

Staff Writer | India | Mar 22, 2013

India - Havas Media has won the media mandate for media duties for Wonder Cement in a multi-agency pitch including key industry players.
more FULL ARTICLE

Domino’s opens first store in Thailand

Staff Writer | Thailand | Mar 22, 2013

Thailand – Domino’s has launched its first store in Bangkok as part of its business growth plans in Asia.
more FULL ARTICLE

Global TV and Viacom extend alliance

Staff Writer | Indonesia | Mar 22, 2013

Indonesia – Viacom International Media Networks and Global TV extend their partnership to take more Nickelodeon content into Indonesia.
more FULL ARTICLE

MOL Indonesia acquires AyoPay

Staff Writer | Indonesia | Mar 22, 2013

Indonesia – MOL Indonesia has acquired AyoPay, Indonesia’s leading payment service provider specialising in online game credits for Indonesia.
more FULL ARTICLE

Queen of all Media quits showbiz

Oliver Bayani | Philippines | Mar 22, 2013

Philippines - Celebrity Kris Aquino said she will be quitting show business Thursday, possibly breaching contracts with brands and a TV network.
more FULL ARTICLE

RRI launches newest juice on the block

Oliver Bayani | Philippines | Mar 21, 2013

Philippines - Sporting an innovative packaging design, Refreshment Republic Inc. managed to sell Chooga Juice 50% less than similar products in the crowded ready-to-drink juice market.
more FULL ARTICLE

Sevens sponsors stress engagement factor

Matt Eaton | Hong Kong | Mar 21, 2013

Hong Kong - It's Sevens week and its two biggest backers are again flexing their sponsorship muscle, but what lessons are there for marketers looking at a sponsorship program? Marketing sat down with HSBC and Cathay Pacific to find out.
more FULL ARTICLE

Government revives PTV-4, expects to sell airtime

Oliver Bayani | Philippines | Mar 21, 2013

Philippines - President Benigno Aquino III signed a law that will inject fresh funds into the cash-strapped state-owned television network PTV 4, allowing it to generate revenues from advertising and airtime sales.
more FULL ARTICLE

What is the future of Wild Rice?

Charlene Teo | Singapore | Mar 21, 2013

Singapore - International fund manager Man Investments has withdrawn its title sponsorship of local theatre company Wild Rice.
more FULL ARTICLE

How LG markets its events

Charlene Teo | Global | Mar 21, 2013

Global – Jay Yang (pictured), head of marketing, LG Electronics Singapore says that positioning LG as an innovative brand and increasing brand awareness is at the heart of all its events.
more FULL ARTICLE

People equals profits

Contributed Content | Malaysia | Mar 21, 2013

Malaysia - Donald Cheah, head of integration at Astro Publications, on why rewarding and recognising your workforce can lead to profitability.
more FULL ARTICLE

Harley-Davidson's 110th anniversary

Charlene Teo | Singapore | Mar 21, 2013

Singapore - To celebrate its 110th anniversary, Harley-Davidson held an event to engage existing fans and acquire new ones in the market.
more FULL ARTICLE