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breaking news | May 19, 2013

Understanding Korean youths

Staff Writer | Korea | Mar 22, 2013

Korea – Y&R's Generation Asia Korea study finds Korean youths practical, logical and caught between anxiety and ambition.
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Havas Media wins Wonder Cement account

Staff Writer | India | Mar 22, 2013

India - Havas Media has won the media mandate for media duties for Wonder Cement in a multi-agency pitch including key industry players.
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Domino’s opens first store in Thailand

Staff Writer | Thailand | Mar 22, 2013

Thailand – Domino’s has launched its first store in Bangkok as part of its business growth plans in Asia.
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Global TV and Viacom extend alliance

Staff Writer | Indonesia | Mar 22, 2013

Indonesia – Viacom International Media Networks and Global TV extend their partnership to take more Nickelodeon content into Indonesia.
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MOL Indonesia acquires AyoPay

Staff Writer | Indonesia | Mar 22, 2013

Indonesia – MOL Indonesia has acquired AyoPay, Indonesia’s leading payment service provider specialising in online game credits for Indonesia.
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Queen of all Media quits showbiz

Oliver Bayani | Philippines | Mar 22, 2013

Philippines - Celebrity Kris Aquino said she will be quitting show business Thursday, possibly breaching contracts with brands and a TV network.
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RRI launches newest juice on the block

Oliver Bayani | Philippines | Mar 21, 2013

Philippines - Sporting an innovative packaging design, Refreshment Republic Inc. managed to sell Chooga Juice 50% less than similar products in the crowded ready-to-drink juice market.
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Sevens sponsors stress engagement factor

Matt Eaton | Hong Kong | Mar 21, 2013

Hong Kong - It's Sevens week and its two biggest backers are again flexing their sponsorship muscle, but what lessons are there for marketers looking at a sponsorship program? Marketing sat down with HSBC and Cathay Pacific to find out.
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Government revives PTV-4, expects to sell airtime

Oliver Bayani | Philippines | Mar 21, 2013

Philippines - President Benigno Aquino III signed a law that will inject fresh funds into the cash-strapped state-owned television network PTV 4, allowing it to generate revenues from advertising and airtime sales.
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What is the future of Wild Rice?

Charlene Teo | Singapore | Mar 21, 2013

Singapore - International fund manager Man Investments has withdrawn its title sponsorship of local theatre company Wild Rice.
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How LG markets its events

Charlene Teo | Global | Mar 21, 2013

Global – Jay Yang (pictured), head of marketing, LG Electronics Singapore says that positioning LG as an innovative brand and increasing brand awareness is at the heart of all its events.
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People equals profits

Contributed Content | Malaysia | Mar 21, 2013

Malaysia - Donald Cheah, head of integration at Astro Publications, on why rewarding and recognising your workforce can lead to profitability.
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Harley-Davidson's 110th anniversary

Charlene Teo | Singapore | Mar 21, 2013

Singapore - To celebrate its 110th anniversary, Harley-Davidson held an event to engage existing fans and acquire new ones in the market.
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Healthy growth expected for global ad market

Joyce Yip | China – Beijing | Mar 21, 2013

Beijing – China's advertising market shows signs of slowing after years of stellar growth, but Carat remains optimistic about the global ad market.
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Wolo Hotel picks Spin Communications

Yelena Ramli | Malaysia | Mar 21, 2013

Malaysia - New boutique hotel Wolo Hotel, opposite Lot 10 Bukit Bintang, has picked Spin Communications as its branding and digital marketing agency, following a three-way pitch in November 2012.
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Samsung markets with local singer

Staff Writer | Singapore | Mar 21, 2013

Singapore - Samsung markets with Olivia Ong, IDA picks Edelman, People's Association appoints Havas Worldwide Siren plus more.
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Cadbury Dairy Milk Taxi spreads joy

Yelena Ramli | Malaysia | Mar 21, 2013

Malaysia – Kraft’s Cadbury Dairy Milk treated Malaysians to free rides on its purple Hummer taxi as a part of its ongoing “Share the Happiness” campaign.
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Brisbane brand initiative calls on Hong Kong

Joyce Yip | Hong Kong | Mar 21, 2013

Hong Kong – Australian Chamber of Commerce named yesterday Brisbane Day as a campaign to draw local businesses.
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SG Heart Foundation cautions women

Rezwana Manjur | Singapore | Mar 21, 2013

Singapore - The Singapore Heart Foundation has launched a campaign looking to educate women on the warning signs and of heart disease and stroke.
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Semple takes top planning role for MEC Asia

Joyce Yip | Hong Kong | Mar 21, 2013

Hong Kong – Tweleve-year media veteran Matt Semple will take over strategic planning leadership and development for the region.
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