breaking news | May 20, 2013

Malaysia – Kimberly-Clark launches a new campaign for Kleenex, in line with the release of its new variant product Kleenex Natural.

Shanghai – Automotive veteran and ex-general manager at McCann-Erickson Roger Zhu joins the creative agency to specifically serve Volkswagen.

Malaysia – Innity introduced its Engage+ platform to provide a more unified brand experience and user engagement at every stage of a campaign.

Global - Yahoo has acquired Summly, a popular news reading app that attracted early investment from Hong Kong tycoon Li Ka-shing. But the tech giant has other plans for its use.

Singapore - Local supermarket chain NTUC FairPrice is currently reviewing its creative duties, putting incumbent Havas Creative on alert.

Regional - Swedish music streaming service Spotify has appointed Lewis PR as its public relations agency ahead of opening an office in Asia.

Global - Richard Pinder, former head of the Publicis Worldwide network, will be returning to the UK from France to launch The House Worldwide, a global communications network based in Singapore and London.

Singapore - TBWA boosts creative team, National Geographic Channel nurtures nature,All Nippon Airways uses Manga to lure tourists plus more.

India - Ford Motor Company has been forced to apologise for a series of offensive ads - three of them - that were leaked online. But what's the damage done?

Singapore - JWT Singapore has promoted executive creative director, Valerie Cheng, to the role of chief creative officer, taking over Jun Fukuwa's role.

Malaysia - Is an apology all it takes to end a social media disaster? A+M examines how the latest incident got out of hand for a bakery over the weekend.

Philippines - 7-Eleven calls the poll "unabashedly unscientific." But counting cups to predict the election results so far is surprisingly accurate.

Philippines – Uniqlo is drumming up interest yet again for the opening of its third store in the country beginning with a new game app on Facebook developed by Optimind.

Singapore - Sloggi stops traffic, Exponential relaunches with added products, StarHub gets senior ambassadors for IT plus more.

Global - Group buying site Groupon has appointed Epic Public Relations as its PR agency of record until March next year.

Philippines - Microsoft Philippines concluded one of its corporate social responsibility campaigns supporting small and medium enterprises and promoting the use of genuine software.

Global – New Google Chrome experiment called The Peanut Gallery goes retro to explore its web speech functions.

Hong Kong – Six years ago, TVB set out to rally its global audience under the one TVB.com platform, but recent alliances suggest its strategy is heading in a different direction.

Hong Kong - Kraft biscuit brand Oreo has launched a marketing push to ease increasing concern about the modern stresses of parenting in a city like Hong Kong.

Malaysia – GO Communications signs a retainer contract with Nikon, focusing on media relations duties and upcoming launches this year.