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breaking news | May 19, 2013

M1 plays netball

Charlene Teo | Singapore | Apr 03, 2013

Singapore - Telecommunications firm M1 has sponsored the Schools Challenge League which provides students the opportunity to hone their netball skills.
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Nespresso goes on a gastronomical adventure

Rezwana Manjur | Singapore | Apr 03, 2013

Singapore - Nespresso has paired up with Savour, Singapore's largest gourmet festival, as presenting partner and official coffee of the 2013 event and appointed DDB Group Singapore for the project.
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Tesco delivers to homes

Yelena Ramli | Malaysia | Apr 03, 2013

Malaysia – Tesco introduced its grocery home shopping service to grow customer satisfaction and to respond to growing internet usage trend.
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Burger King socialises

Rajina Dhillon | Malaysia | Apr 03, 2013

Malaysia – Burger King Malaysia took a social dive late last year with its Facebook Community Building Campaign, which focused on fan acquisition through promos.
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Max's picks up Carat for media planning

Oliver Bayani | Philippines | Apr 03, 2013

Philippines - Carat will be working on restaurant chain's communications planning and buying and digital campaigns starting 1 June.
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Tiger consolidates global digital business

Elizabeth Low | Singapore | Apr 03, 2013

Global - Tiger Beer has consolidated its digital and social media account, awarding it to independent agency iris after a pitch.
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Luxury travel must be mobile ready

Jennifer Chan | Hong Kong | Apr 03, 2013

Hong Kong - Small Luxury Hotels of the World has revealed how significant mobile has become for the luxury travel group, with China alone seeing growth in mobile usage of more than 400%.
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Who are Malaysia's social gamers?

Ee Laine Wong | Malaysia | Apr 03, 2013

Malaysia - Of over 4.25 million social gamers in Malaysia, more than half are aged 25 to 54 and half of them spend more than RM100 a week on grocery.
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Canon to speak at Shopper Marketing 2013

Staff Writer | Singapore | Apr 03, 2013

Regional - Marketing magazine is delighted to confirm Kensaku Konishi, president & CEO for Canon Singapore, as a speaker for Shopper Marketing 2013.
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MediaCom APAC COO takes on a global role

Rezwana Manjur | Global | Apr 03, 2013

Global - MediaCom Worldwide has appointed 23-year agency veteran Fraser Riddell to head up a new practice, MediaCom Beyond Borders, resulting in a change in its APAC leadership.
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Solaire Resort taps EM for online metrics

Oliver Bayani | Philippines | Apr 02, 2013

Philippines - With the brunt of its pre-launch ad spend poured into digital, Jed Marcaida, digital marketing director at Solaire, said they wanted to be sure it's money well spent.
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Shell rides with iris Worldwide

Staff Writer | Malaysia | Apr 02, 2013

Global - Shell has partnered iris Worldwide to reach out to motorcycle enthusiasts worldwide through the ‘Enjoy Your Ride' campaign.
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Market intelligence: Getting the basics right

Contributed Content | Singapore | Apr 02, 2013

Singapore - With competition heating up, businesses in Singapore face tough challenges and difficult hurdles. How can market intelligence help marketers better equip their businesses?
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PANA's evolution takes shape

Oliver Bayani | Philippines | Apr 02, 2013

Philippines - PANA rolls out a new partnership program to elicit more direct and open communications with the advertising industry, reflecting upbeat developments following its exit from the Adboard last November.
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Second screen viewing on the rise

Rezwana Manjur | Singapore | Apr 02, 2013

Global - A study by BBC World News and BBC.com/news showed that news audiences expect to see advertising nearly as much on mobile as on TV and online.
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Ng leaves Sentosa for The Body Shop

Rezwana Manjur | Singapore | Apr 02, 2013

Singapore - Anna Ng former marketing director of Sentosa Leisure Group has left the company to take up the role of head of brand and value for The Body Shop Singapore.
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Agency of the Year returns

Staff Writer | Malaysia | Apr 02, 2013

Malaysia - Advertising + Marketing magazine's Agency of the Year makes a return on 7 June for its fourth edition, following last year's successful run.
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Cerebos taps Grey for new product launch

Staff Writer | Hong Kong | Apr 02, 2013

Hong Kong - Cerebos plays on the all-too-common theme of coming into contact with sick passengers on the bus for its newly launched immunity booster product.
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Astro Radio launches in Sandakan

Staff Writer | Malaysia | Apr 02, 2013

Malaysia – Astro Radio extends three main radio stations coverage to Sandakan to strengthen its localisation offering across the nation.
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Tiger Beer puts fans in sticky situations

Rezwana Manjur | Singapore | Apr 02, 2013

Singapore - Local brewer Tiger Beer has launched a new campaign, ‘Game Time', which challenges fans to come up with creative ways to get out of tricky situations to catch "live" football matches on time.
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