breaking news | May 23, 2013

Global - Gilbert Kwek, vice president, sales & marketing, Mercedes-Benz Singapore says there's more to events than just being unique.

Singapore - Milo has brought back its Youth Triathlon, a non-competitive sporting event for the fifth year in a row.

Philippines - The Philippines Star has stepped into the digital arena in a bid to reach more Filipinos hooked on mobile devices with a first-of-its kind app with augmented reality features.

Malaysia - Soren Ravn, Carlsberg Malaysia managing director, has been appointed CEO, Carlsberg Greater China, with Henrik Juel Andersen, current regional CEO, Carlsberg Indochina, taking over his functions.

Global – Carl Fremont aims to build a digital leadership team across globe to grow and drive the agency's digital business.

Singapore - Asian messenger giants Line and WeChat arrive in Singapore with great expectations for the local market. With the likes of WhatsApp, Viber and others already here, who will have the upper hand?

Singapore - After a thorough review, The Singapore Tourism Board has settled its line-up of agencies, keeping its entire account with WPP.

Philippines - After featuring YouTube stars and trapping men in refrigerators, Nescafe Philippines now recruited giant robots in a hilarious online video promoting one of its instant coffee brands.

Singapore - Nestle has been actively trying to prevent its rivals from using designs similar to its Kit Kat product and has now taken legal action against local company Petra Foods.

Singapore - "I want to buy products that others don't have," said a Singaporean when asked why she travels abroad to shop. Does this reflect on lack of creativity or offering in the Singapore market?

Philippines - A spokesperson from McCann confirmed with Marketing that former MRM Manila managing director Dr. Donald Lim left the position to return to media as part of ABS-CBN Broadcasting Corporation.

Singapore - Christina Lim, director of brand and marketing for NTUC FairPrice will speak at Marketing Magazine's upcoming Shopper Marketing 2013 conference.

Shanghai – New unit within Integer China will focus on shopper behavior and how to change consumer behavior to benefit brands.

Hong Kong – Government-based online platform to serve as a hub for cultural, sport and recreational activities to promote vibrancy and diversity in the city.

Singapore - Bates CHI&Partners bolsters creative team, NTU looks for media agency, comGateway appoints The Hoffman Agency plus more

Shanghai -- The soft drink company develops new art and digital campaign that brings strangers together.

Malaysia - Universal Channel unveils a refreshed brand with a new positioning, logo, tagline and series premier.

Malaysia - Milo goes on-ground and digital in its Breakfast Movement, following the success of last year's campaign.

Malaysia – Kraft Foods turned a routine fire drill into an opportune time to execute a PR guerrilla initiative.

Hong Kong – Havas Media appoints Tonia Au as director of client service, tasked to drive new business development and mobile marketing.