BBH boosts digital offering

Singapore - BBH Asia Pacific has expanded its interactive capabilities with the hiring of four digital staff, including a new digital creative director.

Noel Yeo has joined BBH as digital CD from OgilvyOne, where he worked on accounts such as IBM, Yahoo and DHL. Yeo has worked with BBH before and has won awards at Cannes, the One Show and Clio.

The agency has also appointed Jeff Mendoza as digital art director, Josephine Pey from Arc Worldwide as digital producer, and Tony Chew as interactive programmer.

Steve Elrick, regional executive creative director of BBH Asia Pacific, described the four digital experts as "ideas people first and foremost".

"We have all kinds of thinking living in this agency and though the new blood might have a healthy and impressive digital track record behind them, we are excited about having them on board because they are all ideas people first and foremost. And they have cunningly identified the best place to make big ideas live in any channel - here at BBH," he said in a statement.