Citi offers to reward daily necessities

Hong Kong - Citibank and Octopus have launched a rewards program to promote the co-branded Octopus and Citibank credit card, aiming to build brand preference and acquisition local customers.

The campaign, handled by Publicis Hong Kong, launches with a TVC and digital advertising running along the escalator in the MTR stations, targeting urban consumers, frequent Octopus user and Citi Bank card holders.

The first phase is designed to build a more innovative brand for Citi to challenge the conventional, and it has extended to the next phase to give card holders rewards on daily necessities, further consolidating the "Get More Out of Life" platform. 

Maggie Yung, country marketing director of Citibank Global Consumer Group, said Citi Bank and Octopus share common values and beliefs in providing payment solution that deliver convenience, speed and value to customers.

"Our partnership is a win-win strategy for both parties while offering one unique product to the mass public."

Octopus has more than 17 million cards in circulation, accepted at some 50,000 retail and transport spots around the city.

Media Edge managed buying for the campaign.