HPB up for grabs

Singapore - The Health Promotion Board (HPB) has called for a tender for its integrated marketing and communications plan for 2009, including services for its adult health and healthy ageing divisions.

The campaign aims to develop a multi-pronged strategy to increase awareness of the importance of a healthy lifestyle, empower various population segments with knowledge and skills to adopt a healthy lifestyle, and collaborate with public, private and community organisations to create a supportive environmen.

The agency, which will be appointed for a year, will be tasked to provide strategic marketing, conceptualisation and development of the campaign. Presently, the creative duties are split between DDB and Ogilvy & Mather.

The tender for the account, which is believed to be worth S$4.4 million, closes 24 December.