Daikin rolls out a trucking good idea

Hong Kong - Daikin has built a mobile home for its mascot Pichonkun that will be trucking around Hong Kong in a move to reach new consumers and raise awareness of its inverter series.

Daikin collaborated with TVB Weekly to kick off the campaign with the launch of the truck promotion decorated as the home of Pichonkun, a water drop character aimed at appealing to children and ladies.

Although winter is perceived as the low season for air conditioning products, Daikin has decided to use this time to raise awareness of its inverter series that carry both cooling and warming functions.

In addition to stationing the truck in popular areas such as Causeway Bay and Mongkok, it will also visit areas that are able to install this kind of "split-unit" air conditioner.  

Angel Tse, senior sales coordinator for Daikin Hong Kong, said using mobile media format was the best way to "make noise in Hong Kong".

"We try to be more proactive - instead of waiting for the customers to come to our showroom and know more about our Inverter series, we would like to take a step further - we are going to them and tell them how good the product is," she said.

To attract consumers to visit the truck, limited editions of magnets are given out and they could also take a photo with the Pichonkun mascot.  

Hakuhodo is the creative agency for this campaign.