BrandHub produces Paiola

Regional - Strategic brand consultancy BrandHub has helped launch Paiola, a new brand of papayas, in Malaysia with the Singapore, Hong Kong, Middle East and Europe markets to follow in the coming months.

Positioned as a "nutrient packed wonder", Paiola was launched in Malaysia by the Malaysian Agrifood Corporation.  Shauna Li Roolvink, BrandHub CEO, said the agency's role included brand insight, brand strategy, name creation, identity and collateral systems development while Dentsu Utama, BrandHub's partner in Malaysia, was responsible for the launch communications materials.

The Malaysian Agrifood Corporate has also engaged BrandHub to create a new brand name for a range of highland vegetables. BrandHub is headquartered in Singapore.