Fancl plays fun with foam

Singapore - Fancl has launched a Crush-created advertising push for its renewed facial washing powder, coupled with interactive components developed by Reap.

The campaign, targeted towards young adults, aims to portray the product as fun and feminine, focusing on the playful foam. Running on MRT trains, MRT TV tunnel ads, in-store trigger marketing and print ads across Singapore, it will run till January next.

Alongside, the microsite has an online game as well as a range of downloads. The interactive campaign is running across MSN, Yahoo and AsiaOne as well as through search engines.