Regional - JWT has hired Helen Heatley to head the team handling its Asia Pacific Lux account as director in charge of its hair and skin products in Greater China and Japan.
In this newly created role, Heatley will be based in Shanghai and will work closely with teams in the region as well as the global Lux team.
"Heatley's broad experience across clients, channels and category makes her perfect for this position," Michiel Hofstee, MD of JWT Shanghai, said.
Heatley previously ran her own business in New Zealand, Business 360, before she headed over to Shanghai. She has over 20 years of experience in brand advertising across New Zealand, Australia and Asia as group/ ccount director & strategic planner. She worked at Singleton Ogilvy & Mather and Star Auckland, Bates NZ andMcCarthy Moon and has worked with brands like Nokia, Schwarzkopf, Chanel and Cadbury.