Grey regional ECD leaving the industry behind

Singapore - Regional ECD for Grey Global Group, Todd McCracken is to leave the agency, relocating to New Zealand to take a more hands on approach with his real estate business.

"I am a huge supporter of anyone who wants to do their own thing and Todd has helped coach some great creative talent in the past two years -- the jump in awards has been in large part due to his influence and we wish him every success," Chairman and CEO of Asia Pacific for Grey, Mike Amour said.

The news comes on the back of Grey's creation of a Regional Creative Council aimed at leveraging on the agency's local creative strength to accelerate growth. Council members include Justin Lim; Singapore, Keith Ho; Hong Kong, Yue Chee Guan; China, Prathap Suthan; South Asia, Raj Kurup; India, Ant Shannon; Australia, Kanji Miyagawa; Japan and Jeremy Powell form G2 Japan. Amour will chair the council while Jeff Orr, who is lead creative on Grey's regional P&G business, will work with him to facilitate the development and ongoing work of the Council.

"This group comprises some of our best cross-discipline, multi-cultural creative talent in Asia. It will be a terrific catalyst for improving Grey and G2's creative output," Amour said.