Synovate makes key account director appointment

Singapore - Synovate has hired Pamela Welch as key account director for SE Asia, to be based in Singapore as of 19 January.

She will be responsible for building and strengthening relationships with some of Synovate's key clients in the region, and previously served as shopper research head for London based consultancy 5one Retail Marketing. At 5one, Welch was responsible for creating a marketing research proposition and developing shopper research capabilities.

"Pamela's appointment sharpens our focus and reflects our on-going commitment to serving our clients more effectively.  I have no doubt that she is the right person to the raise the bar when it comes to standards and quality in our business mix," Maz Amirahmadi, Synovate executive director, said.

Welch said helping to strengthen Synovate's relationship with key clients across SE Asia was an "exciting prospect" for her.