Subaru decides

Singapore - Motor Image, distributor of Subaru in Singapore, has selected 3-Sixty Brand Communications as its new AOR.

3-Sixty Brand Communications has not only been tasked to handle the creative for Subaru, but will also be in charge of media planning and buying duties. Motor Image launched a pitch for the account following news that its incumbent agency of the past five years, Bridgepoint Advertising, was set to close. 

"We chose 3-Sixty Brand Communications as our new advertising agency as their creative work is edgy, just like our brand - always fresh and unconventional. During the pitch, they demonstrated creative abilities that pushed the envelope, standing out from the rest," Glenn Tan, Motor Image's CEO, said.

3-Sixty Brand Communications edged over its closest competitor Water's Edge at the final leg of the pitch. In total 21 advertising agencies were invited to pitch, which included both agencies from global networks and local boutique set ups.