UniSIM shortlists three

Singapore - SIM University (UniSIM) has shortlisted Tribal DDB, Saatchi Lab and Grey for the account for its 2009 student recruitment campaign.

Confirming the development Serene Lim, director of the office of admissions at UniSIM, said the final decision will be made next month.

The account came into play in October and as many as six agencies were involved in the pitch.

"The appointed agency will be tasked to develop a new and refreshing creative and brand concept for the campaign. The aim is to strengthen the communication of UniSIM's brand values to its target audiences," Lim said.