Jebsen tags WE for corporate brand push

Hong Kong - Marketing and distribution group Jebsen has appointed Waggener Edstrom as its corporate PR agency to drive its brand image in China and Hong Kong following a three-way pitch.

Founded in Hong Kong more than a century ago, the Jebsen Group manages more than 200 luxury brands, beverage and motor categories and partners with Porsche, Blue Girl Beer and Casio.

WE will be responsible for helping raise the profile of its corporate brand in the Greater China market.

Mark Bishop, executive director of Jebsen, said WE will lead the brand into a new stage of its rich history in Asia.

"We were impressed by its unique brand management and measurement tools, its deep understanding of digital marketing and the reach of its Greater China network," he said in a statement.