Diageo extends red scope

Vietnam - Diageo Vietnam has appointed red Brand Builders to undertake Smirnoff and Johnnie Walker brand activation programs throughout Vietnam for 2009.

Earlier in the year, Diageo and red rolled out the nationwide launch of Johnnie Walker Gold Reserve through the 'Unlock Special Gold' activation program. The next program to run will leverage the Smirnoff Black link with the new James Bond 007 movie - 'Quantum of Solace'.

Diageo will also work with Edge Marketing.

"Despite the current cautious market outlook, the local is economy is still predicted to grow by 6.5%. There's considerable new wealth in Vietnam, with two-thirds of urban Vietnamese believing they will earn more in the coming year according to TNS. Our clients are staying focused on the future potential of their brands to gain a share of this," Marc Gough, chairman for red, said.