Volkswagen Lavida opts for mobile promo

Shanghai - Volkswagen Shanghai has partnered with MyClick to promote its latest model Lavida via Mobile WAP site and MMS. 

Volkswagen Shanghai said using MyClick technology allows instant targeting services and provides an interactive platform for mobile users to access real time information about the Guangzhou Auto Show.

As part of the promotion users must capture the Lavida airship image and send the image through MMS to a designated number to receive Guangzhou Auto Show information, arrange a test drive, enter a lucky draw and even to receive a Christmas greeting card.

Over the next few weeks participants in the cities of Shenzhen, Fuzhou, Hangzhou, Shanghai and Nanjing will also receive Lavida promotion information customized by its local distributors.