Hong Kong - Former TNS senior executive Umang Pabaru has joined The Nielsen Company as managing director of Nielsen Consumer Research for Greater China.
Based in Hong Kong, Pabaru (pictured) will lead the Nielsen Consumer Research teams in Hong Kong, the mainland China and Taiwan.
He joins Nielsen from TNS, where he oversaw its consumer business for Hong Kong & Singapore.
He will report to president The Nielsen Company for Greater China Mitch Barns and Dave Parma, president of Nielsen's Global Consumer Research division.