Sina to trial personalised mobile messaging

Beijing - Sina Mobile has signed a trial agreement with Clip in Touch, a marketer of content personalisation solutions for mobile and web messaging, to target the Chinese web and mobile messaging market.  

The collaboration will allow Sina Mobile to create new revenue streams and enrich its content offering through Clip in Touch's applications and services.

The applications allow web and mobile phone users to create individualised video messages by mixing in video, images, music, voice and text through a few simple clicks to create video clips that can be sent either over the web, mobile phone network or both.

Gewei Wang, director of technology for Sina Mobile said, "We are glad to be cooperating with Clip in Touch in the mobile messaging and content personalisation arena."

He added, "We are confident that this joint test initiative can fulfill this huge untapped market of personalised content and provide users with excellent value-added services in the future."

Lla Bialystok, vice president of marketing and business development at Clip in Touch said that the agreement with Sina Mobile is of utmost importance for Clip in Touch's entry into the Asian market on which they are heavily promoting their brand and applications.

"We believe that our present and future customers in Asia can greatly gain from offering Clip in Touch's innovative solutions, especially in such a competitive market where players are seeking to provide that extra service edge or differentiator," she said.

Bialystok added, "We feel there is a huge untapped market for personalised content as value added services in Asia and we are now ready to fulfill this demand."

Sina Mobile is the sister company of Sina Corporation, which provides content downloading, subscription to dating services, mobile games on various platforms, short messaging services, multimedia messaging services, wireless application protocol, interactive voice response system and caller ring back tone service.