Durex to march streets with sex-stories and condoms

Singapore -  Durex will take to the streets, giving out 3000 free condoms as well as Ogilvy Redcard-developed ‘embarrassing little books' along Orchard Road and Clarke Quay to promote safe sex.

Titled Confessions: The Most Embarrassing Sex Stories, it takes a light-hearted and educational approach to empahsise the importance of protected sex.

This exercise is Durex's case for being socially responsible. It will also be working with voluntary community-based organization Action for AIDS (AFA) to help bring across a stronger message to the public.

Even though Durex has launched similar campaigns in previous years, this is the first time the condom manufacturer has taken an educational approach with the books.