Ew signs on to HBO

Singapore - HBO Asia has strengthened its senior marketing management with the hire of Magdalene Ew to the role of vice president of marketing.

Ew makes her return to the cable and satellite broadcasting industry after stints at Singapore GP as sales and marketing director, and Nike as country marketing manager - prior to that she was at MTV for six years.

"I missed the industry," she said, adding that it was one of the reasons why she had taken on the new role at HBO. Ew now reports to the company's SVP of sales and marketing, Jacelyn Kek who was promoted to the role in June following the departures of Suarina Chua and Caroline Wong.

Singapore GP is the race promoter for the Singapore F1 Grand Prix, and at press time a company spokesperson could not immediately confirm whether a replacement for Ew was being sought, or whether its sales and marketing manager Sasha Rafi would simply take on an expanded role. Ew joined Singapore GP in mid-2007.