My Playmall Crushed

Singapore - My Playmall, a giant 880 sq meter edutainment playground for kids, has appointed Crush Indonesia to handle its communication campaign in Jakarta.

The first stage of the  campaign is to help create awareness and interest for consumers, driving earlybird memberships of My Playmall. The second stage is to help in growing and establishing the My Playmall brand name as a fun and educational activity center through a more extensive marketing communication programme such as TV fillers, appearances in children TV programmes and sponsorships.

The communication campaign for My Playmall includes a direct mail initiative to increase awareness about the playground and its activities.

"My PlayMall has entrusted us with a huge responsibility from brainstorming the benefits of their earlybird membership to developing training procedures for their sales representatives. With My Playmall's fun facility, friendly service and their strong commitment to children's development, it will surely be the 'in' place for kids and parents in Jakarta," Bernaldi Pamuntja, Crush Indonesia MD, said.

My Play Mall will open its second playground this month at the Mall of Indonesia, Kelapa Gading Square, North of Jakarta.