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VIDEO Blog: Lessons from Lenovo

By: Marcus Chhan, Singapore
Published: Nov 19, 2008

Yesterday, I was at the Brand Couture Congress 2008 where I got to hear Lenovo's chief marketing officer for Australia and NZ, Yu Dan Shi, give a presentation on how to take a new brand from obscurity to a household name.

Full blog here

 

 

Companies featured:

  • Lenovo