Blue's Sklar joins Enfatico

Global - Enfatico has hired Blue Interactive's Singapore-based chief creative officer Josh Sklar as its global creative director.

Sklar will move to Austin, Texas for the new appointment, which was announced by Enfatico CEO Torrence Boone on the company's blog.

Other than Sklar, Enfatico announced two other senior digital hires in David Shulman as its chief digital officer and Johnathan Mo as chief creative lead. They will be based in New York and Beijing respectively.

Sklar will be tasked to lead the creative development of all digital initiatives, as well as manage the Austin digital group. Shulman will be responsible for leading all global digital marketing efforts, as well as work with the cross-disciplinary leadership team on brand, marketing strategy and global campaign execution. Mo will lead digital campaign development throughout APAC.

Sklar's last day with Blue is 21 November, and he will officially start work at Enfatico on 1 December.

" This move is an internal WPP transfer; Blue has been working on Dell during the brand's transition to Enfatico and we will definitely continue to work on the brand together," Sklar said.

Blue's CEO Kenny Powar and team are currently shortlisting suitable candidates to hire a replacement for Sklar.