myTax kicks off pitch

Singapore - The Inland Revenue Authority of Singapore has called for a tender to create the brand identity for its myTax portal.

myTax portal is already in the process of facelift and the new look has been revealed. The concept and development of its brand identity would involve development of the myTax brand guide/manual, the proper and improper application of logo identity, communication involving print ads, brochures and other components.

According to the tender document, the new brand identity and its resulting style would serve to project the myTax prtal as easy-to-use, convenient and centered around taxpayer's needs. It would also make use of the existing myTax portal slogan "You surf, we serve".

The tender closes 26 November.