Posterscope lands PSI in Asia

Singapore – Posterscope has launched its airport media specialist PSI in Asia, with the opening of a Singapore office.

PSI, which is part of Aegis Media's out-of-home group Posterscope, will use Singapore as an Asian regional hub. PSI handles airport media around the world for brands such as Chivas Regal, Air France and Cap Gemini, and worldwide claims billings in excess of US$100 million.

The Asian office will be headed by PSI Worldwide veteran Adrian Daniels as general manager, who has recently relocated from London.

“It is vital that PSI continues to develop and grow OOH media.  The airport environment is being transformed and airport media is being transformed also.  PSI Asia will increase our traction in this important region,” Daniels said in a statement.

PSI, which aims to deliver media firsts for airport advertisers, was acquired by Posterscope in 2003.

“Our ambition is to continue with OOH development across Asia, particularly in airports, and the creation of the PSI Asia hub is not only our commitment to this growth, but to also provide our clients with the best in class service and product,” Kim Pfitzner, development director for Posterscope Asia Pacific, said in a statement.