Fri, 09-Jan-2009
Media bigshots launch Kinesis
Published: Nov 17, 2008
Asia Pacific - Three former regional media agency heads of Aegis, Initiative and Universal McCann have joined together to form a new business called Kinesis.
The outfit will help manage brands’ dealings with media agencies, and will be headed by former Aegis regional CEO Richard Halmarick (pictured), former Initiative Australia CEO Alan Robertson and former Universal McCann APAC chief Allan Medforth.
Kinesis will try to help clients manage and decide their media agency relationships, evaluating all aspects of the process.
Halmarick resigned from his role as CEO of Aegis Media Asia South in February this year, the same month that Medforth left Universal McCann.
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