Y&R bags SMU

Singapore - Y&R Singapore has won the Singapore Management University's (SMU) account that was put up to pitch early October.

The agency is tasked to create a campaign for SMU's 2009 undergraduate admissions. The integrated campaign aims to articulate SMU's unique pedagogy, reach out to "A" levels, Polytechnic and overseas students using relevant touchpoints.

Y&R Singapore's Group CEO Tanuj Philip said, "We are very excited and look forward to partnering with another powerful challenger brand like SMU."