Y&R bags SMU
Phillip
Published: Nov 14, 2008
Singapore - Y&R Singapore has won the Singapore Management University's (SMU) account that was put up to pitch early October.
The agency is tasked to create a campaign for SMU's 2009 undergraduate admissions. The integrated campaign aims to articulate SMU's unique pedagogy, reach out to "A" levels, Polytechnic and overseas students using relevant touchpoints.
Y&R Singapore's Group CEO Tanuj Philip said, "We are very excited and look forward to partnering with another powerful challenger brand like SMU."
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