BBDO takes the Gunn, LB at 2nd

Global - BBDO Worldwide has won ‘The Gunn Report' for the third year in a row with 203 points. Trailing by the largest gap in the history of the report for second place is Leo Burnett, who came in with 128 points.

Five markets in Asia Japan, Singapore, Thailand, The Philippines and Malaysia contributed to its 6th win in the ten years the report has been published, three times more than other network. BBDO New York was also the most awarded single agency in the world with 63 points.

Leo Burnett Kuala Lumpur’s work on Petronas’ ‘Tan Hong Ming’ television commercial was the fifth-most awarded film in the world and the Gunn Report commended it for being “one of the most charming declarations of love in the fight against racial discrimination.”

The Kuala Lumpur Leo Burnett office, along with its counterpart in Sao Paulo, also made their debut on the Worlds’ Top 50 list. Leo Burnett last topped the table in 2001 and this year marked the highest points it has clocked.

The Gunn Report combines the winners' lists from all of the major advertising award contests in the world - national, regional and global - to establish the league tables for creativity for the advertising industry.